Hootsuite vs. Sprinklr: Which social media management tool is right for you?
Hootsuite is the world’s most widely used social media management platform, yet it costs much less than Sprinklr. In fact, Sprinklr customers pay over 3x more than Hootsuite customers for a basic plan. Naturally, we had to ask ourselves: is Sprinklr better than Hootsuite? And is it worth the price? We’ll cut right to the chase — no.
Sprinklr doesn’t even compare to Hootsuite. Here’s why.
Hootsuite is more cost-effective
Sprinklr plans start at $299 per user per month. Hootsuite plans start at $99 per month with no user minimum.
Hootsuite is ready to use right out of the box
Sign up right now and instantly start growing your brand. No time-consuming setup or complicated dashboards to learn.
Hootsuite has seamless customer care tools
Monitor trends and post performance in one interface. Plus, get a universal inbox that lets you answer user queries and monitor conversations.
Hootsuite has the deepest social listening
With 150+ million sources, Hootsuite has the broadest listening coverage on the market. It can even detect mentions in visuals.
Feature | Hootsuite | Sprinklr |
|---|
Price | Starts at $1,118 per year | Starts at $3,588 per user per year |
Free trial | Yes | Yes (with corporate email address only) |
Total customer base | 25 million | ~2,000 |
Integrations | 100+ | 80+ |
Plans for small social teams and freelancers | Yes | No (corporate email address required) |
Plans for mid-sized businesses | Yes | Yes |
Plans for enterprise businesses | Yes | Yes |
Publishing and inbox | ||
|---|---|---|
Platforms supported |
| All major platforms |
Best time to publish based on unique goals | Yes | No |
AI caption writer | Yes | Yes |
AI content suggestions | Yes | Yes |
Unified inbox | Yes | Yes |
Content calendar | Yes | Yes |
Digital asset manager | Yes | Yes |
Content recommendations and ideas | Yes | Yes |
Analytics and reporting | ||
|---|---|---|
Share reports via links | Yes | No |
Advanced data analytics | Yes | Yes |
Custom metrics | Yes | Yes |
Customize how metrics are displayed | Yes | Yes |
Competitive intelligence reports | Yes | Yes |
Social listening | ||
|---|---|---|
Blue Silk AI™-driven alerts | Yes | No |
Blue Silk AI™ summaries and reports | Yes | No |
Blue Silk AI™ peak detection | Yes | No |
Detect mentions and logos in images, videos, gifs | Yes | Yes |
Conversation clusters | Yes | Yes |
Setup and support | ||
|---|---|---|
Easy setup | Yes | No |
Approval workflows | Yes | Yes |
Compliance and security | ||
|---|---|---|
Proofpoint integration | Yes | No |
FedRAMP certified | Yes | Yes |
Cyber Essentials certified | Yes | Yes |
AICPA SOC 2 certified | Yes | Yes |
AICPA SOC 3 certified | Yes | Yes |
Last updated Nov. 8, 2024
What we do better
Hootsuite is the Sprinklr alternative that’s cheaper, easier to use, and packed with more tools to help you reach — and exceed — your goals online.
Save money as you scale with affordable pricing
We won’t sugarcoat it. Sprinklr is expensive. That means it’s not always a realistic option for fledgling businesses or organizations that want to be smart about spending. Plus, Sprinklr charges per user per month, so it isn’t ideal for small- or medium-sized companies.
Start growing your brand instantly
Even the most basic Sprinklr dashboards require assisted setup and time-consuming deployment. Hootsuite comes ready to use right out of the box with a user-friendly interface and a simple yet customizable dashboard. That means you and your team can start reaching your goals right away.
Go further online with actionable insights
There’s no comparison when it comes to analytics. Hootsuite gives you a ton of ready-made reporting templates that you can customize to your needs. Sprinklr requires you to build every report from scratch, which makes it time-consuming and overly complex.
Hootsuite Enterprise blows the competition out of the water. We have been so impressed across the board. Hootsuite Enterprise is able to provide us with better access, better management, better analytics, assignments, and much more creative campaigning and idea creation than any other tool we have both used or received a demo over.”Frequently Asked Questions
Hootsuite is a simplified solution with everything you need to succeed on social media right out of the box. In a single tab, you can craft, schedule, and publish posts for all your social media channels. Plus, Hootsuite has the best analytics and social listening tools.
Sprinklr is a complex platform designed for large enterprise businesses that have the resources for costly, time-consuming onboarding. It doesn’t offer the same capabilities for crafting smart, engaging content nor does it work as seamlessly as Hootsuite.
Price and complexity keep many companies from using Sprinklr. Due to these factors, it simply isn’t right for many businesses, even large and well-established ones. On the other hand, Hootsuite offers a scalable, flexible, and easy-to-use platform that works for social media teams of all sizes.
Hootsuite and Sprinklr can both help you reach your goals online, but Hootsuite will do it much faster. Overall, Hootsuite is more user-friendly, customizable, and affordable than Sprinklr — saving you time and expediting your impact.
You already know Hootsuite is the reigning champ when it comes to managing social media. It beats Sprinklr by a mile in terms of scheduling, publishing, and analyzing on social.
On top of that, Sprinklr and Hootsuite cater to different audiences. Sprinklr markets mainly to enterprise businesses while Hootsuite is designed for teams of all sizes, needs, and budgets.
Another big difference? There's no need to set up time-consuming sales calls or demos to get started with Hootsuite. You can sign up right now and instantly start growing your brand on social media.
Absolutely! Hootsuite offers a variety of top-tier customer care tools, many of which go beyond the capabilities of Sprinklr’s. Chatbots, deep social listening tools, and customer service integrations help Hootsuite users enhance customer experiences across their channels.
Hootsuite is a market leader in customer care because we allow brands to engage with customers, monitor trends, and sell on social across profiles all in one place. Respond to queries, boost positive reactions, and share items with teammates in a single click. No need to toggle between multiple tabs.
Yes. Hootsuite is designed to suit businesses of all sizes in every industry. Because we have FedRAMP certification, we’re a particularly good choice for government organizations. More affordable pricing also makes Hootsuite a responsible solution for public agencies that have a duty to spend tax dollars wisely.
We also boast a variety of certifications designed to help businesses in financial services, health care, and higher education stay compliant. A variety of security risk management tools are pre-built into Hootsuite. This helps companies and organizations assess and mitigate risks as they promote and grow online.
Lastly, Hootsuite offers special tools and pricing for nonprofits. We’re proud to offer up to 75% off our products and courses to help organizations spread their message for less.