Employee Advocacy Guide
Extend your social reach by making it easy—and safe—for your employees to share company posts with their own networks.
The quickest way to boost your social media reach is to ask employees to share your organization’s content on their personal Facebook, LinkedIn, and Twitter profiles.
Our Employee Advocacy Toolkit gives you supporting stats and strategies you need to get buy-in from executives and employees.
It also shares real-life examples of companies that have developed effective in-house advocacy programs, and shows how you can make this tactic work for your organization.
Your free toolkit includes:
White Paper: The Power of Employee Advocacy
Discover compelling statistics from the White House, Gallup, LinkedIn, and more that prove the compelling results employee advocacy can have for your organization.
Guide: How to Get Employees to (Willingly) Share Your Social Media Content
Use this guide to understand employee motivations and expectations for advocacy programs—including the top three reasons why employees share content with their peers.
Case Study: Building Brand Reach Through Employee Advocacy
Learn how AccorHotels increased their reach by 2X with the AccorHotels social desk.
To get instant access to your Employee Advocacy Toolkit, just fill in the form on this page.
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How the WWF inspires global action with social media 
Case Studies
How the WWF inspires global action with social media
Innovate UK executed a social media strategy to get their message seen by more people 
Case Studies
Innovate UK executed a social media strategy to get their message seen by more people
The 8 Elements of a Successful Government Social Media Strategy A practical guide for public sector organizations
Strategy & Tactics
The 8 Elements of a Successful Government Social Media Strategy
A practical guide for public sector organizations
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis 
Case Studies
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
The Social Campus Improving the student, staff, and alumni experience with social media
Strategy & Tactics
The Social Campus
Improving the student, staff, and alumni experience with social media
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement 
Case Studies
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement
How Antalis Leads Its Industry on Social with Employee Ambassadors 
Case Studies