![Web Audience Driven Marketing Hero](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_202226_image%2Fea3329cdb53b4103baaefc1ca6a2a593%2Fweb_audience-driven-marketing_hero.png&w=1200&q=75)
Social Connections Playbook
Brands and businesses that lead with social-first strategies today are building a more connected world, strengthening relationships with customers—and gaining a lasting competitive advantage.
In this playbook, we’ll share a simple roadmap to help organizations better understand, connect, and engage with their digital audiences.
What you’ll learn
- How to use social listening to create more effective social marketing strategies and provide better customer care
- Techniques for analyzing social listening data to identify key insights and trends
- How to find the mix of marketing content that resonates most with your audience
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Social Customer Care
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Employee Advocacy Program Guide for Healthcare Institutions
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Employee Advocacy Program Guide
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Social C-Suite Report—Q1 | 2019
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Social Media Trends Report 2019
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2019 Social Campus Report
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Research & Trends
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Case Studies
How Alès Group Uses Social Media to Win More Followers—and Sales
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The Social Customer Experience
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Research & Trends
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Forrester New Tech: B2B Social Selling Tools, Q1 2018
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The State of Social Media in Government in 2018
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5 Best Practices for Your LinkedIn Page
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2018 Social Media Trends Report for Financial Services and Insurance
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Digital in 2018: The Americas
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Strategy & Tactics
Compliance Guide for Financial Services
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Research & Trends
Perfect Your 2019 Social Plans
![Social Roi Book Resource Library](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_42690_image%2Faea581ce894e08d4ee5f829115610122%2FSocial-ROI-book-resource-library.png&w=640&q=75)
Research & Trends
Demystifying Social ROI
![Resource Library Thumb Adespresso](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_29200_image%2F842ee4f96f7856ddd2265456810993b0%2Fresource-library-thumb-adespresso.png&w=640&q=75)
AdEspresso and Hootsuite: Social Ads Toolkit
![Employee advocacy Toolkit](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_18547_image%2Fa3a691a01b2c8b75fb795cec09881586%2Feadvocacy_toolkit_3.jpg&w=640&q=75)
Toolkits
Employee Advocacy Guide
![Top Social Media Resources For Financial Services Organizations](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4787_image%2F76bacfb047425457283c8db301895083%2Ftop-social-media-resources-for-financial-services-organizations.jpg&w=640&q=75)
Toolkits
Financial Services Social Media Toolkit
![Fsi Compliance Guide En Image](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_17932_image%2F3ce3347634f34f260a1f9f9697bc4fa0%2FFSI_ComplianceGuide-en-image.png&w=640&q=75)
Strategy & Tactics
Compliance for Financial Services
![Forrester Social Selling Resource Card](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_17553_image%2F982e3ff43f90dc8d572ac7e972ef1e6c%2FForresterSocialSelling_ResourceCard.jpg&w=640&q=75)
Forrester Consulting Study: Social Selling: A New B2B Imperative (May, 2017)
![Toolkit](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_11758_image%2Faf7bb270ad4969070a3d9f514dcce155%2Ftoolkit.png&w=640&q=75)
Social ROI Toolkit
![I Stock](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_16546_image%2Feefa21746eef88e297c2088a8ead1815%2FiStock.jpg&w=640&q=75)
The 8 Elements of a Successful Government Social Media Strategy
![Social Roi Ebook Resourcethumbnail](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_16533_image%2Fa59b515c4b915c60ef0f590d8dda6cc7%2FSocialROI_ebook_resourcethumbnail.png&w=640&q=75)
Research & Trends
The ROI of Social Media
![Lpheader Higher Edu 170515 450X285 Whitepaper](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_16625_image%2F169811fd33c915b0718471464bdeb890%2FLPHeader-HigherEdu-170515_450x285-Whitepaper.jpg&w=640&q=75)
Strategy & Tactics
The Social Campus
![Definitive Guide](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_12175_image%2F81b82c6747bb0416f1ada9ae5adea7ef%2Fdefinitive_guide.jpg&w=640&q=75)
Strategy & Tactics
Social Selling Demystified
![Smtrends Thumbnail Health Care](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_11507_image%2Fefc62d1163d2f57baeca2df39000c7aa%2FSMTrends_Thumbnail-HealthCare.png&w=640&q=75)
Strategy & Tactics
Social Media Trends Report for Health Care
![Header Generating Leads With Sm](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4365_image%2F1193fda4a3d40d4e8498a174b43068a9%2Fheader-GeneratingLeadsWithSM.jpg&w=640&q=75)
Generating Leads with Social Media
![Getting To Know Your Audience](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_11761_image%2F8cd4c99a0e792884bee37fdd58eafee5%2Fgetting-to-know-your-audience.jpg&w=640&q=75)
Research & Trends
Getting to Know Your Audience
![The Toolkit For Social Video](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_11763_image%2F3bc73779b97f2f6c27e9456b4d07e5be%2Fthe-toolkit-for-social-video.jpg&w=640&q=75)
Toolkits
The Toolkit for Social Video
![How Social Executives Are Transforming The Financial Services Industry In Australia](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5456_image%2Fa1780ab596c55213b1695aae02a9bc5a%2Fhow-social-executives-are-transforming-the-financial-services-industry-in-australia.jpg&w=640&q=75)
Research & Trends
How Social Executives are Transforming the Financial Services Industry in Australia
![Cross Campus Innovation A Guide To Social Media Strategy For Australian Higher Education Institutions](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5453_image%2F851e5b341181b96456a953c56d9eb465%2Fcross-campus-innovation-a-guide-to-social-media-strategy-for-australian-higher-education-institutions.jpg&w=640&q=75)
Strategy & Tactics
Cross-Campus Innovation: A Guide to Social Media Strategy for Australian Higher Education Institutions
![The Social Revolution Redefining The Student Experience In Australian Higher Education Institutions](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5450_image%2Fe5da77124f18a80600a232e1c9edcf47%2Fthe-social-revolution-redefining-the-student-experience-in-australian-higher-education-institutions.jpg&w=640&q=75)
Research & Trends
The Social Revolution: Redefining the Student Experience in Australian Higher Education Institutions
![The Social Video Toolkit](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5424_image%2Ffff3bfff452535d670f2c68e2c70fb1f%2Fthe-social-video-toolkit.jpg&w=640&q=75)
Toolkits
The Social Video Toolkit
![Social Video Strategy A Hootsuite Guide](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5417_image%2F1213723d58862dec063506ced115760a%2Fsocial-video-strategy-a-hootsuite-guide.jpg&w=640&q=75)
Strategy & Tactics
A Guide to Social Video Strategy
![Facebook Best Practices](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5378_image%2Feadb657f2abfcb81614c1d23a1f3a8ad%2Ffacebook-best-practices.jpg&w=640&q=75)
Facebook Best Practices
![Bringing Science To Social Polymer Solutions Grows Followers By 375](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5305_image%2F4b354ce1eb2d5bb3eaf75a93a1df1625%2Fbringing-science-to-social-polymer-solutions-grows-followers-by-375.jpg&w=640&q=75)
Case Studies
Bringing science to social: Polymer Solutions grows followers by 375%
![Brandwatch And Hootsuite](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5295_image%2F11efe5c9915abce843f51fbf67a4e63e%2Fbrandwatch-and-hootsuite.jpg&w=640&q=75)
Products & Services
Hootsuite Enterprise and Brandwatch
![Influencer Marketing 101](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5288_image%2F6c0225be3e8265001f9acc0b38405ef4%2Finfluencer-marketing-101.jpg&w=640&q=75)
Research & Trends
Influencer Marketing 101
![Social Media Strategy Template](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5282_image%2F7d89b8edb4766b226df312964d2bc8db%2Fsocial-media-strategy-template.jpg&w=640&q=75)
Strategy & Tactics
Social Media Strategy Template
![Social Media Advertising](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5205_image%2F6a567bcdcc10a496012c8f6f7a4c3222%2Fsocial-media-advertising.jpg&w=640&q=75)
Strategy & Tactics
Social Media Advertising
![Social Selling For Large Organizations](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5195_image%2F8a41c1a111e09d1cbff9136c1e659c96%2Fsocial-selling-for-large-organizations.jpg&w=640&q=75)
Strategy & Tactics
Social Selling For Large Organizations
![Instagram Master Tactics](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5125_image%2Fc7400c9c3aecd8bd58f63cf08b1def1a%2Finstagram-master-tactics.png&w=640&q=75)
Strategy & Tactics
Instagram Master Tactics
![Instagram And Hootsuite](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5111_image%2F1e2e6fe16d60730654f4c1be62a28ecc%2Finstagram-and-hootsuite.jpg&w=640&q=75)
Instagram and Hootsuite
![Social Media Survival Guide For Small Businesses](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5092_image%2F616ef8b57cfedc15dbc4aa3dd6f04221%2Fsocial-media-survival-guide-for-small-businesses.jpg&w=640&q=75)
Strategy & Tactics
Social Media Guide for Small Businesses
![From Tweets To Impact](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5018_image%2F51a2d1caddb32a7296ad482ae20bb542%2Ffrom-tweets-to-impact.jpg&w=640&q=75)
Strategy & Tactics
From Tweets to Impact
![Listen And Serve](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5022_image%2F3f30472b35bff9e8bf3bdb529ecab65a%2Flisten-and-serve.jpg&w=640&q=75)
Strategy & Tactics
Listen and Serve
![How Hootsuite Wins With Social Data](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5008_image%2F924eac10398601c7eabb630371cdb22c%2Fhow-hootsuite-wins-with-social-data.png&w=640&q=75)
Strategy & Tactics
How Hootsuite Wins with Social Data
![10 Tips For Running Your First Campaign](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4990_image%2F463d160b7bd73f70665377cdce0e8484%2F10-tips-for-running-your-first-campaign.jpg&w=640&q=75)
Research & Trends
10 Tips For Running Your First Campaign
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3VeXBeDD0gCFHica3zHshk%2Fc1694ffa32f9b904f02fecebedf59b03%2Fspechealth3.jpg&w=640&q=75)
Case Studies
How Spectrum Health navigated HIPAA while scaling social media across their 23K+ employees
![8 Social Media Tips For Financial Services](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4765_image%2F4dc9d5388bcd7374d541ebc00eb3d9a7%2F8-social-media-tips-for-financial-services.jpg&w=640&q=75)
Strategy & Tactics
8 Social Media Tips for Financial Services
![Ensure Social Media Compliance Across Your Organization](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4629_image%2F148cc5f49d058bb16ab02aedac1fee77%2Fensure-social-media-compliance-across-your-organization.jpg&w=640&q=75)
Products & Services
Ensure Compliance Across Your Organization
![5 Steps To Social Media Compliance](/_next/image?url=%2Fimages%2Fresources%2Fresource-fallback.png&w=640&q=75)
6 Steps to Social Media Compliance
![How To Manage Your Pending Posts](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4753_image%2F55a0d5812c63a95786d6b4d532059572%2Fhow-to-manage-your-pending-posts.jpg&w=640&q=75)
Strategy & Tactics
Managing your Pending Posts
![Organize Your Social Business](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4541_image%2F6473b9bff15937819ae44dc541a827ec%2Forganize-your-social-business.jpg&w=640&q=75)
Strategy & Tactics
Organize your Social Business
![8 Tips For Social Business1](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4534_image%2F721fb4691379fb15ff1f8a64d0b7f9da%2F8-tips-for-social-business1.jpg&w=640&q=75)
Strategy & Tactics
8 Tips for Social Business
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F60zRcF6ehK9LvTMrlGbdbd%2F602a00229d28237e1420fc611f56d574%2Fimage__18_.png&w=640&q=75)
Case Studies
How the RACGP uses social media to build stronger connections with its audience
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3sKweHkxEzGkpyUt62T96q%2F5bd807c55ec5f318827d1efae18c42bd%2Fimage__23__copy.png&w=640&q=75)
Case Studies
Enhancing the student experience with social media content
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1j9Sj1IlP15g6EtcqUxQJK%2F4cb49a2418511414087158fad6b0a8a7%2FHS_22-CS-APOrchestra-ResourceCard-451x286.png&w=640&q=75)
Case Studies
How a pitch-perfect social media approach grew an orchestra’s social following by 82%
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4WQVQtg79F9TGqP6T0gn2y%2F298c487ed16851bb6f6521bbdaa8614b%2F23-CS-MeliaHotels1-web-resource-image-card-451x286.png&w=640&q=75)
Case Studies
How Meliá became one of the most influential hotel chains on social media
![decorative](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7rsww1jKV1tLlh3Pb8PuWD%2F6342287420990cc096eefd32e1f91428%2Ftrends2024-ed-hero3_1000x600_1.png&w=640&q=75)
Research & Trends
A glimpse into the future of education on social
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6jYYXgozIwt3OqPNtpOjWD%2F00c73fa9db5a9223c1fad5288212a6e2%2FGSU_Building.jpeg&w=640&q=75)
Case Studies
How Georgia State University Built a Global Community of Brand Advocates
![An engagement bar graph, and a graph titled "AI INSIGHT powered by Blue Silk"](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1csYjFOhbnsGpcUNgzoq5z%2Fe8decf7f11e265a7dd687c8bf7ccb9a9%2Fweb-listening-finserve-card-500x300.png&w=640&q=75)
Strategy & Tactics
Social Listening Best Practices in Financial Services
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6S0igIX9Tbd0W75RKYpZbV%2F39c83a0e1a71f80cd048483b5d96db5d%2Fimage__23_.png&w=640&q=75)
Case Studies
How Abu Dhabi is Boosting Tourism with Social Media
![decorative](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4iJeKNsonvmI5p84q1R6Qt%2F269e230445bd46db5a93254c66496c53%2FSocialPerformanceGuide-LandingPage_Index-300x150.jpg&w=640&q=75)
Strategy & Tactics
How to get more budget for social
![decorative](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7IBbSeaazLGdlLJDKrrYML%2F32a345730bdec2a3fe69f11c3b32bc7b%2Ftrends2024-gov-hero3_1000x600_1.png&w=640&q=75)
Research & Trends
A glimpse into the future of government on social
![A preview card of a design mockup using Canva](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2sfRLS3cgadsc5Re4xj8Nw%2Fc8832cf45037d490f583975f68142ba1%2Fweb-preview-contentGTM-450x280.png&w=640&q=75)
Strategy & Tactics
50+ Free Canva Templates to Help You Beat Creative Block
![decorative](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F148pAxAYQ0XCHjWlbLZZcp%2F439506cb952aa3bd0422b796e96f7dd2%2Ftrends2024-health-hero3_1000x600_1.png&w=640&q=75)
Research & Trends
A glimpse into the future of nonprofit on social
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FJkyLFOPR62nW4Li7ryrsK%2F615b26c87930ee20927db52499ad56a1%2Ftranslink.jpg&w=640&q=75)
Case Studies
How One Social Media Campaign Increased TransLink’s Brand Sentiment
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FQG4cJPDgMITspeNapikJE%2Fc4e6396e2a750445d366673dc7eb634c%2Fimage__11_.png&w=640&q=75)
Case Studies
How the University of Sydney Proves the Value of Social Media
![](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2IJKglryqXIrI8UUia7iBf%2Fe38d2e0821b351cfde31c64a6443a921%2Fweb-listening-powerup-card-500x300.png&w=640&q=75)
Strategy & Tactics
Power Up Your Social Listening
![decorative](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FWVFvGZygYkkikRjRd3XgP%2Fe246cea00cd3ec06b7fce007ff85d957%2FGTM_Moment___Promotional_Production___Web___ROI_Page___Design_553x296_1.png&w=640&q=75)
Strategy & Tactics
12 real business problems you can solve with social
![owly asset not found](/_next/image?url=%2Fimages%2Fresources%2Fresource-fallback.png&w=640&q=75)
Research & Trends
2022 Digital Trends Report
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6jYYXgozIwt3OqPNtpOjWD%2F00c73fa9db5a9223c1fad5288212a6e2%2FGSU_Building.jpeg&w=640&q=75)
Case Studies
How Georgia State University Built a Global Community of Brand Advocates
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1Xetzthd9I5kB7rx14Led7%2Fd7d2c9295bfeef1a65cd51552ef9202d%2Fimage__4_.png&w=640&q=75)
Case Studies
How Amway Transformed Its Social Enterprise and Boosted Campaign Revenue by 500%
![decorative](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5wZ2jhIN5gN64ERqSsnSLN%2Ff6c8b0ee6f2a92aaa6331b447e6a254f%2Ftrends2024-finserv-hero3_1000x600_1.png&w=640&q=75)
Research & Trends
A glimpse into the future of financial services on social
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5LOey17ptvgSNyriSvXOpL%2Fb7c01ed85513459ddc8111f32eb2bdb6%2FCollegeBuilding__1_.jpg&w=640&q=75)
Case Studies
How social media engagement helped Bayes navigate a sensitive renaming project
![decorative](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F148pAxAYQ0XCHjWlbLZZcp%2F439506cb952aa3bd0422b796e96f7dd2%2Ftrends2024-health-hero3_1000x600_1.png&w=640&q=75)
Research & Trends
A glimpse into the future of healthcare on social
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2DHGpTMBeeHv9q67lUFaMn%2F2ae210463a62bf68045a8a96dbede655%2Fthmb-antalis.jpg&w=640&q=75)
Case Studies
How Antalis Leads Its Industry on Social with Employee Ambassadors
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4FQIdrk8bmdM6apX5VGYn8%2Ffca836b33634859e23bd7779246013df%2Fmediacard-sykes.jpg&w=640&q=75)
Case Studies
How SYKES Latin America used Hootsuite to reduce hiring costs and attract high-quality candidates on social
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F26fCl4BZBdNMg8zjVXk49j%2F8cf84d92886f23da8abf55de0ffc94b2%2Fmarketo-resource-library.jpg&w=640&q=75)
Case Studies
Marketo uses Hootsuite to improve lead quality and maintain 93% customer satisfaction
![decorative](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FAOcwKHQnGhWaeZO5h71oK%2Fcacaa22c595e3c52d93e6b9b96b3a425%2Fv2_2x.png&w=640&q=75)
Strategy & Tactics
12 Business Problems You Can Solve with Social
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3tcO425Xc1YX2ea3RXqCpr%2F47fe1be06f96b234ee43bb0453667c1d%2Fimage__15_.png&w=640&q=75)
Case Studies
How Sodexo Universities builds meaningful connections with students
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Case Studies
How UNESCO used social media to raise awareness of crimes against journalists
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Case Studies
How Nokia used social to become the talk of the world’s largest mobile tech event
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Case Studies
Mapfre creates a united social media strategy to deliver a consistent brand voice across channels
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Case Studies
How the British Museum Increased Social Media Engagement by 126%
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Case Studies
SIX automates key cybersecurity tasks to actively protect itself against social media threats
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Case Studies
How the WWF inspires global action with social media
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Case Studies
Innovate UK executed a social media strategy to get their message seen by more people
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Strategy & Tactics
The 8 Elements of a Successful Government Social Media Strategy
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Case Studies
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
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Strategy & Tactics
The Social Campus
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Case Studies
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement
Case Studies
How Antalis Leads Its Industry on Social with Employee Ambassadors
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Toolkits